Shopping Cart Link


Dartmouth College Press







Sign up for our newsletter







Bookmark and Share
Cart
Cart link
Hardcover add to cart
Paperback add to cart


For Educators
View cart
Add exam ebook
Cover image Click for larger image

Postmodern Advertising in Japan
Seduction, Visual Culture, and the Tokyo Art Directors Club
Ory Bartal



Interfaces: Studies in Visual Culture

Dartmouth
2015 • 280 pp. 77 illus. 7 x 10"
Contemporary Art / Asian Art / Graphic Arts & Advertising

$45.00 Paperback, 978-1-61168-654-8
$85.00 Hardcover, 978-1-61168-653-1

$44.99 Ebook, 978-1-61168-655-5

Check your ebook retailer or local library for ebook availability.

(Hardcover is un-jacketed.
Cover illustration is for paperback edition only)



“Bartal has chosen a fascinating topic that is still woefully understudied in anglophone scholarship despite its tremendous importance and relevance for contemporary cultural studies. Postmodern... [continued in Reviews below]”—Gennifer Weisenfeld, professor of art and art history, Duke University,

A major study of postmodern developments in Japanese advertising and art

In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the “postmodern” genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1980s and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its mélange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and present, domestic and foreign. Although this advertising culture partakes of global trends, Bartal draws attention to the varied local artistic sensibilities, structures of thought, and underlying practices, challenging the often-simplistic characterization of “Japaneseness” as being rooted in a Zen tradition of aesthetic indirectness and ambiguity.

Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved, this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media.

Click here for TABLE OF CONTENTS

Reviews / Endorsements

“Bartal has chosen a fascinating topic that is still woefully understudied in anglophone scholarship despite its tremendous importance and relevance for contemporary cultural studies. Postmodern Advertising in Japan greatly illuminates the particular cultural moment spawned by Japan's bubble econony in the 1980s and early 90s and the Tokyo Art Directors Club's vital contribution to postwar Japanese visual culture, advertising, and world design history.”—Gennifer Weisenfeld, professor of art and art history, Duke University

“Based on a rare and intimate acquaintance not only with its specific topic but also with Japanese culture as a whole . . .[this book] provides a unique contribution to several domains and an additional perspective on Japanese culture and it's global impact.”—Rotem Kowner, professor of modern Japanese history and culture, University of Haifa

"Postmodern Advertising in Japan is recommended to researchers and students in Japanese visual culture and society as well as in advertising and communication at all levels. It is full of beautifully reproduced plates of interesting posters that are a pleasure to anyone. The writing style is solid and lucid, beautifully integrates different disciplinary languages, and can be enjoyed by diverse readers."—Journal of Japanese Studies



ORY BARTAL is the department chair of the Department of History and Theory at the Bezalel Academy of Arts and Design in Jerusalem.



Wed, 18 Oct 2017 13:32:44 -0500