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All-Out for Victory!
Magazine Advertising and the World War II Home Front
John Bush Jones

Brandeis University Press



Contents

Preface
• “All-Outs” and “Double-Barrelleds”
• How to Advertise a War
• “This Is Worth Fighting For”
• Motivational War Ads
• “The Arms Behind the Army”
• Industrial Support of the War
• The Farm Front
• Agricultural Support of the War
• “Use It Up, Wear It Out, Make It Do, or Do Without”
• Conservation, Scrap Drives, and Home Front Efficiency
• Soda Pop, Letters, and Cigarettes
• Morale Overseas and at Home
• “Produce, Conserve, Share, and Play Square”
• Coping with Shortages and Rationing
• “The Hand That Rocked the Cradle Rules the World”
• Women in War Work
• “Dig Down Deep”
• Giving Blood and Buying Bonds
• Epilogue: The World of Tomorrow
• Bibliography
• Index
• Color plates follow page 114

Wed, 18 Oct 2017 13:58:57 -0500