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Postmodern Advertising in Japan
Seduction, Visual Culture, and the Tokyo Art Directors Club
Ory Bartal

Dartmouth College Press



Contents

Acknowledgments
• Introduction
• PART 1 THE HISTORICAL FORCES
• A Brief History of Japanese Advertising Design
• Tokyo ADC: The Creative Core
• PART 2 THE AESTHETIC FORCES
• From Kawakubo to Murakami: The Emergence of Avant-garde Visual Culture
• The Visual Communication Strategies within the Tokyo ADC
• PART 3 THE MARKETING AND BUSINESS FORCES
• Marketing Communications in Japanese Late Consumer Culture
• The Impact of Creative Industry Process and Structure on Visual Rhetoric
• PART 4 THE SOCIAL FORCES
• Global Advertising Design and Japan
• Local and Glocal Aspects of Post-bubble Japanese Advertising Design
• Notes
• Bibliography
• Index

Sat, 30 Sep 2017 18:07:17 -0500