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Rudolph the Red-Nosed Reindeer
An American Hero
Ronald D. Lankford, Jr.

University Press of New England



Contents

• Acknowledgments
• Introduction: Researching Rudolph
• Robert L. May, Montgomery Ward, and a Reindeer Named Rudolph
• Rudolph’s First Flight
• Preparing for Rudolph’s Second Flight
• Rudolph Merchandise and the Baby Boom
• Johnny Marks, Gene Autry, and “Rudolph the Red-Nosed Reindeer”
• Selling “Rudolph”
• The Brand-New Adventures of Rudolph the Red-Nosed Reindeer
• A New Christmas Tradition
• Rankin/Bass’s
Rudolph the Red-Nosed Reindeer
• An American Hero
• Notes
• Bibliography
• Index

Wed, 18 Oct 2017 13:58:59 -0500