The Cycle
A Practical Approach to Managing Arts Organizations
Michael M. Kaiser, Brett E. Egan

Brandeis University Press


Authors’ Note
• Introduction
• Programming: It Is All about the Art
• Programmatic Marketing: Putting Butts in Seats
• Institutional Marketing: Image Is Everything
• Building the Base: It’s All in the Family
• Assembling a Productive Board: The Head of the Family
• Generating Revenue: Earning Rent from the Cycle
• Controlling Expenses: Not Glamorous, but Essential
• Implementing the Cycle: The Cycle Worksheet
• When the Cycle Breaks
• The Cycle and Strategic Planning
• Epilogue
• Acknowledgments

Sun, 18 Nov 2018 14:35:04 -0500